Field Notes
Practical articles on tourism business decisions, visitor economy planning, and regional destination management from Magnolia Field advisors.
14 June 2025
Why shoulder-season discounting often fails regional accommodation
Rate cuts feel urgent when occupancy dips, but bundled experiences often protect margin better than percentage discounts.
2 April 2025
Five questions to ask before joining a regional booking platform
A checklist for independent operators weighing OTA and regional platform membership.
18 February 2025
How councils can align four DMO budgets without merging organisations
Practical coordination tactics from a multi-council destination review in the Illawarra.
Articles written for operators, council staff, and destination managers navigating real visitor economy decisions.