Destination Strategy Review

A structured review of how your region attracts, hosts, and retains visitors — with a prioritised action plan your team can execute.

Destination Strategy Review
Format
On-site & remote
Duration
6–10 weeks
Location
Regional Australia
Pricing
From $18,500 (scope-dependent quote)

Who this is for

Regional councils, destination management organisations, and tourism alliances that need an honest picture of how visitors currently move through their area — and where revenue leaks before it reaches local businesses.

What you receive

A destination strategy review covers four phases:

  1. Visitor flow mapping — We trace how guests arrive, where they stay, what they book, and where they spend. This uses your existing data (accommodation surveys, event attendance, operator reports) supplemented by field observation where practical.

  2. Stakeholder interviews — Structured conversations with accommodation providers, tour operators, retail owners, and event organisers. We document friction points: gaps in signage, weak shoulder-season programming, or experiences that do not match marketing promises.

  3. Competitive positioning — How your region compares to neighbouring destinations on the experiences visitors actually search for. We avoid generic SWOT slides; instead you get specific language gaps in your current promotion.

  4. Prioritised action plan — A ranked list of initiatives with estimated effort, likely impact, and responsible parties. Items are tagged as quick wins (under 90 days), medium-term builds, or longer infrastructure plays.

What is included

  • Two on-site visit days (travel billed at cost for locations beyond 200 km from Wollongong)
  • Written report (typically 35–50 pages) with executive summary
  • Presentation to council or board (up to 90 minutes)
  • One follow-up review session at 90 days

What is not included

  • Brand design or website builds
  • Paid media campaign management
  • Grant writing (we can recommend specialists)
  • Ongoing monthly retainer (available as a separate engagement)

Process and timeline

Week 1–2: Data collection and stakeholder scheduling
Week 3–5: Field visits and interviews
Week 6–8: Analysis and draft report
Week 9–10: Final report, presentation, and handover

Preparation

Gather the past two years of accommodation occupancy data, major event calendars, and any recent visitor surveys. Access to a council officer or DMO lead for scheduling is essential.

Next step

Request a scoping call. We will ask about your region size, stakeholder count, and deadline — then provide a fixed-fee quote before any work begins.

Discuss this advisory engagement

Tell us about your destination, property, or council brief and we will outline scope and fees before any commitment.

Request a consultation