Shoulder-Season Planning Workshop

A facilitated half-day workshop for tourism businesses and council teams to design shoulder-season offers that fill quiet weeks without discounting core rates.

Shoulder-Season Planning Workshop
Format
In-person workshop
Duration
Half day (4 hours)
Location
Your venue or council chambers
Pricing
From $4,200 (up to 12 participants)

Who this is for

Regional tourism clusters — a mix of accommodation, tours, cafes, and event organisers — who share a quiet season and want coordinated programming rather than isolated discounting.

Workshop outcomes

By the end of the session, participants leave with:

  • A shared calendar of shoulder-season weeks to target
  • Three to five packaged experience concepts ready for market testing
  • Clear roles: who promotes, who hosts, who handles bookings
  • A 90-day action list with named owners

What we bring

Facilitation, worksheets, and a follow-up summary document. You provide the room, refreshments, and a list of confirmed attendees at least two weeks prior.

Capacity

Maximum 12 participants to keep discussion productive. Larger groups can be split across two sessions at a adjusted fee.

Discuss this advisory engagement

Tell us about your destination, property, or council brief and we will outline scope and fees before any commitment.

Request a consultation